Digital
In an earlier part of my career, I created digital products, both in-house and in-agencyland. Here’s a few standouts.
Condé Nast
Style.com, the first digital home of Vogue and W magazines, was a designer e-comm pioneer.
Creative direction, design
The New York Times
International edition digital ad campaign, flipboard subscription campaign.
Art direction, design
Paire.us
An InStyle Best of the Web winner, Paire was the go-to for unique and hard-to-find designer accessories.
Creative direction, design
The Wall Street Journal
The Journal’s very first smartphone app.
Art direction, design
History Channel
An interactive microsite that got so much traffic it stayed live for over a decade.
Concept, creative direction, design
CBGSs
While the iconic NYC venue is no longer a physical space, it’s still very much there in spirit, it’s There, but also Not There. A combo of real and online events also allowed those there, and not there, to attend.
Concept, creative direction, design, copy
Alliance for Climate Protection
A companion website to the Live Earth event for Vice President Al Gore’s Alliance.
Creative direction, design
Stuffit
Parents hate picking up toys, and kids hate it when parents put their things away. This simple categorization tool makes everyone happy; kids have fun assigning their “stuff” to "boxes", and parents enjoy tidier rooms.
Concept, creative direction, design, copy
Exhibitionist
Art gallery visits can create pressure to make perfect social content—at the expense of actually enjoying the experience! This pre-COVID virtual event app was born of this conundrum, making it easy to create posts or prints, all while generating revenue and exposure for venues and artists.
Photography by Andre dos Santos
Concept, creative direction, design, copy
